- 37% sent no e-mails within 30 days after visitors signed up to receive them,
- 56% didn’t ask for a donation within 90 days,
- 84% hadn’t made their donation websites easy to read on mobile devices, and
- 65% of their websites required visitors to click through three or more pages to give online.
With contributions hard to come by, your organization should eliminate any of these shortcomings, if applicable.